-Cohen's $d$ puts estimates of experimental effects in standardized units (much like a Z-score!) in order to help understand their size relative to the underlying distribution of the dependent variable(s). The $d$ values for each of the effects estimated in the paper are 0.02, 0.001, 0.02, and 0.008 respectively (in the order presented in the paper, not in order of the hypotheses above). These are miniscule by the standards of most approaches to Cohen's $d$! However, as the authors' argue, the treatment itself is quite narrow in scope, suggesting that the presence of any treatment effect at all is an indication of the underlying phenomenon (emotional contagion). Personally, I find it difficult to attribute much substantive significance to the results because I'm not even convinced that tiny shifts in the percentage of positive/negative words used in News Feed updates accurately index meaningful emotional shifts (I might call it linguistic contagion instead?). That said, I have a hard time thinking about micro-level psychological processes and I'm probably being overly narrow/skeptical in my response. Despite these concerns and the ethical considerations that attracted so much public attention, I consider this a clever, well-executed study and I think it's quite compelling. I expect many of you will have different opinions of various kinds and I'm eager to hear about them.
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+Cohen's $d$ puts estimates of experimental effects in standardized units (much like a Z-score!) in order to help understand their size relative to the underlying distribution of the dependent variable(s). The $d$ values for each of the effects estimated in the paper are 0.02, 0.001, 0.02, and 0.008 respectively (in the order presented in the paper, not in order of the hypotheses above). These are miniscule by the standards of most approaches to Cohen's $d$! However, as the authors' argue, the treatment itself is quite narrow in scope, suggesting that the presence of any treatment effect at all is an indication of the underlying phenomenon (emotional contagion). Personally, I find it difficult to attribute much substantive significance to the results because I'm not even convinced that tiny shifts in the percentage of positive/negative words used in News Feed updates accurately index meaningful emotional shifts (I might call it linguistic contagion instead?). That said, I have a hard time thinking about micro-level psychological processes and I'm probably being overly narrow/skeptical in my response. Despite these concerns and the ethical considerations that attracted so much public attention, I consider this a clever, well-executed study and I think it's quite compelling. I expect many of you will have different opinions of various kinds and I'm eager to hear about them.